About Us
Bond and Bloom creates peaceful moments for mothers to reconnect with themselves through gentle journaling. Because every mama deserves space to reflect, grow, and simply be.
A new zealand business
Behind Bond and Bloom
Born in Aotearoa, New Zealand, Bond & Bloom understands the unique journey of modern motherhood. We’re creating thoughtful connections and gentle support for mamas navigating this beautiful, challenging role.
We believe in real conversations about motherhood, in creating space for both joy and reflection, and in the power of women supporting women. Because while motherhood changes everything, you’re still you – and that matters.
While the world often focuses on how our bodies change and what products we need, we know mothers care more deeply about wellbeing – our own and our family’s. That’s why we’ve created an inclusive space that welcomes every kind of mama: working mums, stay-at-home mums, single mums, bonus mums, and every mother in between. Because every mother’s journey deserves to be supported, understood, and celebrated.
The mother behind the business
Letter from our Founder, Jade Williams
The pandemic changed how we all saw the world, but for me, it was also when I became a mother. Meeting my son was incredible – yet in the middle of this joy, I felt myself and my life changing into something I didn’t recognize. The transition from my leadership role to mama happened in what felt like a heartbeat, and the practices that once grounded me seemed so far away.
Through countless coffee chats with other mums at daycare and play centers, something beautiful emerged. I discovered that even the most capable mothers – women crushing it at work and home – shared this quiet yearning to find themselves again in their new role as mama.
This part of motherhood often stays in the shadows, perhaps because we’re conditioned to believe that wanting something for ourselves takes away from our families. But I’ve learnt it’s quite the opposite – when we nurture our connection to ourselves, we find the clarity and peace that helps us show up more fully for ourselves and everyone we love.
That’s the heart behind Bond and Bloom. Because every mother deserves support in rediscovering herself, one gentle moment at a time.
8 week guided journal for mothers
