A beautiful way to anchor yourself in the transition as a mother
A unique motherhood journal, with thoughtful weekly prompts.
Designed to keep you connected to yourself and caring for yourself during motherhood.

Supporting a hidden part of your motherhood journey
There’s a hidden part of motherhood: the loss of identity. It’s not just our pelvic floor or body changes, but our brains and identity changes quickly and drastically too. The feeling of being overwhelmed, being disconnected from the things that were always important to you. Your desires, motivations, your usual freedoms, they can feel consumed by your new identity.
“It takes time to get used to” we’re told. It does and you will. But we believe through each transition as a mother, women should be supported too. For that, here at Bond and Bloom we created Moments & Muses: an online journal that helps mothers re-discover and stay in tune with themselves.

Moments & Muses
A unique journal of self - discovery for each stage of motherhood
Before baby
Explore and prepare for your new life during pregnancy
- Custom questions during pregnancy
- Specific reflections for those having a baby via surrogate
- Weekly prompts over 8 weeks, focusing on pregnancy and preparation for a new journey
After baby
Stay connected to your values when you have a baby
- Custom questions for after baby arrives
- Specific questions designed for young or later in life mothers
- Weekly prompts over 8 weeks, focusing on life with a child up to 12 months old
Toddlerhood
Carefully create your balance and self- care with a toddler
- Custom questions for during toddlerhood
- Specific questions designed for step moms
- Weekly prompts over 8 weeks, focusing on balance and self - care
How Moments & Muses Works
An 8 week self discovery journal
Get support for each stage of motherhood, with an 8-week self discovery journaling programme. Doesn't matter how you became a mom or what stage you’re at - you're welcome here.
Weekly, reflective prompts for greater peace of mind
For busy mums who don't have the time to think of what to journal, we email you a new prompt each week—guiding you with topics to gain clarity and renewed peace for your week.
A private place for self - reflection and getting direction
Have a safe space to pour out things that might be hard to share out loud. Reflect on your daily experiences, grieve things that are lost, and gain empowerment for where you are now.
About Bond & Blooms Founder
A note about Jade Williams
Jade is a single mother, living in New Zealand. It was after getting pregnant and returning to her leadership role within Economic Development for Council that she had lost something, a connection to her identity.
But it was when she got to know other mothers – at play centers, daycare, and at work – that she found over and over again it wasn’t just her, but their shared experience too: a craving to reconnect with themselves but not being sure how.
Bond & Bloom was founded to acknowledge this hidden part of motherhood and be there to support it. Helping women through motherhood, with a unique journaling programme, thoughtful gifts, and a like- hearted community.
A family or friend's baby shower coming up? Be there with the perfect gift
Mini Mama Package
A journal to carve out their private space
Weekly prompts to keep them connected to themselves
A mini pamper packs to let them indulge themselves
Delux Mama Package
One-to-one sessions with a doula to prepare for postpartum or the
first 6 weeks post birth plus delux pamper pack
A journal to carve out their private space
Weekly prompts to keep them connected to themselves